GDPR

Why is GDPR Cookie Consent necessary?

Most of the time, users are not even aware of the fact that the website is collecting their data. When a user visits a website, it installs cookies on the user’s browser. There are cookies without which a website cannot function properly, like the cookies that store a user’s login information. These cookies do not usually track any user data. They get deleted from the browser after a while, posing no threat to the users’ privacy.

However, some third parties like Google Analytics or Facebook Pixel use tracking scripts to install cookies. These data can then later be used by the website or other third parties, mainly for targeted advertisements. Such tracking cookies provide more personalized content and ads to the users, improving their experience surfing through the internet. But it also develops privacy concerns among people.

Read more about cookies and how they track users here.

With the law in place, every website owner that serves EU individuals has to be transparent about the data they collect. The first step is to inform the users of the usage of cookies on the website. Most of the sites inform their users about the cookies they use by displaying a notification banner on the screen. The notification banner gives a message to the user that the website uses cookies. It also takes consent from the user and provides a link to the website’s cookie and privacy policy.

Read more about GDPR Cookie Consent here.

Here are some examples of websites that have implemented cookie notifications per the GDPR requirements.